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Dicom Interactive
Sales@dicom-interactive.comA Modern E-commerce Experience for
a Premium U.S. Food Brand
Farmer’s Market Foods (FMF) is an artisanal American food brand bringing local gourmet cheese and sausage gift boxes online. The brand needed a high-performance, easy-to-manage e-commerce platform that could serve both retail customers and wholesale partners while connecting seamlessly with their logistics and fulfillment ecosystem.
Originally operating through manual fulfillment and separate systems, FMF approached Dicom Interactive to design and develop a headless e-commerce solution that would automate order management, improve checkout performance, and maintain full control of customer data and marketing flows.
“Build an e-commerce website for consumers and wholesalers using a modern platform like Shopify - something that’s easy to manage from the admin side, yet flexible enough for growth.”
Dicom delivered a Shopify Hydrogen headless site powered by a Node.js backend, integrated with Stripe and Amazon Multi-Channel Fulfillment (MCF). The result is a fast, scalable, and fully customized platform that merges traditional craftsmanship with digital efficiency.
Technologies
Dynamic, scalable, and easy-to-manage
As per FMF’s business model, Dicom developed a dynamic, scalable, and easy-to-manage headless storefront that bridges D2C retail and wholesale operations.
Automated Fulfillment Workflow
To handle FMF’s complex logistics, we developed a multi-channel fulfillment system that connects Shopify orders with Amazon MCF, ShipStation, and custom 3PL warehouses. Orders are automatically routed to the right fulfillment center, and tracking updates sync back to Shopify in real time.
Headless Shopify Implementation
We chose Shopify Hydrogen for its flexibility and performance. This approach allowed complete creative freedom for the UI, ultra-fast page loads, and seamless connection to Shopify’s backend via Storefront API.
Custom Checkout with Stripe
Instead of relying on Shopify’s standard checkout, we built a fully custom checkout flow integrated directly with Stripe — enabling payments through credit/debit card, Apple Pay, and Google Pay. This bypassed the need for Shopify Plus while still achieving enterprise-level payment flexibility.
Custom Gift Builder
FMF’s gift box collections are a key differentiator for their business. We built a custom “Create Your Own Gift” module that allows customers to select from multiple product categories and instantly preview pricing, composition, and packaging.
Subscription Ordering
Recurring gift boxes and seasonal bundles were made possible through a subscription module powered by Stripe Billing, allowing automated renewals, invoice generation, and customer management — all visible in the CMS.
Marketing & Automation
We connected Klaviyo for marketing automation and SparkPost for transactional emails, ensuring FMF's campaigns reach customers reliably.
Marketing & Automation
We connected Klaviyo for marketing automation and SparkPost for transactional emails, ensuring FMF's campaigns reach customers reliably.
Marketing & Automation
We connected Klaviyo for marketing automation and SparkPost for transactional emails, ensuring FMF's campaigns reach customers reliably.
Challenges
Developing a headless Shopify platform for a multi-warehouse fulfillment brand came with unique challenges.
Complex Fulfillment Logic
Synchronizing Shopify with Amazon MCF was not straightforward — particularly when a single customer order was split into multiple shipments from different warehouses. We engineered a logic layer that merged multiple fulfillment statuses into a single view.
Custom Checkout Without Shopify Plus
Shopify’s native checkout customization is locked behind its Plus plan. To achieve the same flexibility, we developed our own checkout layer using Stripe Elements and Hydrogen, keeping PCI compliance while enabling custom discount handling.
Short Timeline
The FMF project was on a strict timeline to launch before the holiday season. With careful sprint planning and collaboration across design, development, and QA, we delivered every milestone on schedule.
Integration Ecosystem
FMF’s tech stack included Amazon MCF, ShipStation, Faire Direct, and custom 3PL providers. Building a unified bridge between these systems required deep API integration and error handling.
Despite these challenges, the team succeeded in creating a robust, automated, and beautifully designed site that FMF’s team can manage with confidence.
How We Work
Our approach was built around performance, automation, and user experience.
We designed a flexible architecture where Shopify acts as the core product and order manager, while fulfillment and marketing are driven by external services connected via REST APIs. The result is a platform that scales effortlessly while minimizing manual work.
Throughout the process, Dicom worked closely with FMF’s marketing and logistics teams to refine user flows, align visual direction, and automate internal operations. From product setup to final delivery, every interaction was mapped for speed and reliability.
The final platform not only supports direct consumer sales but also wholesale and marketplace integrations, positioning FMF for long-term digital growth.
“Danh and the whole Dicom team were able to masterfully realize our vision for a modern, beautiful e-commerce website.
They addressed every detail with professionalism and care, and created dream features for us that will help our business differentiate from the competition.
We highly recommend Dicom for other businesses looking for high quality work and excellent service!”
Sam Perl • Farmer's Market Foods Managing Partner
Outcome
FMF's new e-commerce platform unifies retail, wholesale, and logistics into one streamlined digital ecosystem.
The site has drastically reduced manual fulfillment time, improved checkout conversion, and provided customers with a more reliable and visually engaging online shopping experience.
With headless architecture, FMF is now positioned to expand its digital sales channels, add new product categories, and integrate more fulfillment partners without replatforming.
The project exemplifies how headless Shopify development can give food and beverage brands enterprise-level flexibility — without the enterprise-level price tag.
What our clients say about Dicom Interactive.
Danh and the whole Dicom team were able to masterfully realize our vision for a modern, beautiful e-commerce website. They addressed every detail with professionalism and care, and created dream features for us that will help our business differentiate from the competition. We highly recommend Dicom for other businesses looking for high quality work and excellent service!
Dicom Interactive is an exceptional IT company that delivers high-quality interactive solutions tailored to specific needs. Their team is knowledgeable, professional, and reliable, and I highly recommend them to anyone seeking top-notch IT services.
Dicom Interactive is an exceptional IT company that exceeded my expectations. Their attention to detail, responsiveness, and dedication to delivering high-quality work were truly impressive. I highly recommend them to anyone looking for top-quality IT services and solutions.
My company received outstanding services from Dicom. Their skillful team brought us remarkable value in both cross-platform development and graphic design. We will come back for some bigger projects. Highly recommended to tech-coms.
Dicom-interactive is an exceptional agency that can combine technology and client service. My company and I have experienced in-depth consulting from the CEO. Their solid foundation is ready to be in charge of big and sophisticated projects which request high level of concentration and responsibility. Highly recommended for tech-com start up!
I must say that their top quality of work and adaptation to change of requirements are pretty impressive. They know what exactly they need to do to achieve the client’s goal and they do it wholeheartedly. On top of that, they are all super friendly and communicative people. Dicom Interactive is simply a very reliable partner.
I had some chances to work with Dicom Interactive. They are definitely hard-working technical guys with astonishingly fertile creative imagination and clearly comfortable with taking on responsibility. They very concentrated on achieving the project deadlines and very goes above and beyond what is required to ensure that their work is both professional and cutting edge.
