UX/UI for Video - Driven Funnels Designing for Engagement After the Click

The holiday season is here — cue the glittering banners, limited-edition lattes, and a flurry of YouTube pre-roll ads trying to win hearts before the “Skip Ad” button appears. But here’s the twist: the ad might sparkle — but the funnel seals the deal. The real magic does not just happen in the ad — it happens after the click. And that’s where Dicom Interactive steps in, armed with pixel-perfect UX/UI magic and a knack for turning fleeting clicks into lasting connections.

We’re not just building landing pages. We’re crafting emotionally intelligent, mobile-first, API-powered experiences that turn curious viewers into loyal customers.

The Click Is Just the Appetizer

Let’s say a user sees a 6-second pre-roll ad for a new holiday-themed bubble tea flavor — “Gingerbread Brown Sugar Boba.” It’s cute, it’s cozy, it’s clickable. But if the landing page is slow, clunky, or visually disconnected from the ad, that craving dies faster than a snowflake on a hot sidewalk.

In the age of scrolls, swipes, and skips, getting someone to click on your video ad is a win. But keeping them engaged after that click? That’s the championship round. A well-crafted video-driven funnel doesn’t just catch eyeballs — it guides them, convinces them, and converts them.

At Dicom, we treat every post-click experience like a red carpet moment. From a festive campaign, a product launch, or a clean energy initiative, we design funnels that feel like a continuation of the story — not a jarring detour. We make sure that click leads to a funnel that’s fast and frictionless.

What Makes a Funnel Fabulous?

Here’s how we turn “meh” into “marvelous”:

1. Visual Continuity That Feels Like a Sequel

Imagine watching a holiday ad for a luxury getaway — warm lighting, soft jazz, snowflakes falling gently. You click through… and land on a sterile, grayscale booking page that looks like a tax form. Instant mood kill. That’s what we call conversion whiplash, and it’s exactly what Dicom Interactive prevents.

If your ad is a sci-fi thriller, your landing page shouldn’t look like a rom-com. If your ad is all warm cinnamon tones and cozy vibes, your funnel shouldn’t look like a fintech dashboard. Our job is to carry that emotional momentum forward. We ensure the design, tone, and messaging of your funnel match the vibe of your video ad — from color palette, typography, to the tone of your ad carry through to the landing page or app. So users feel like they’re still in the same universe. From ad to app, we make sure no whiplash allowed.

Why Visual Continuity Matters

+    75% of a website’s perceived credibility comes from design elements like layout, color, and typography. If your funnel feels disconnected from your ad, users subconsciously question its legitimacy.

+    Click-through rates (CTR) are significantly higher when visual aesthetics align with user expectations. That means your ad and landing page need to feel like they belong to the same brand universe.

+    Conversion rates can drop by up to 30% when users experience visual or tonal inconsistency between ad and destination

Humans are wired for pattern recognition. When your ad sets a visual tone — whether it’s festive, luxurious, adventurous, or minimalist — users expect that tone to continue. If the landing page breaks that pattern, it creates cognitive dissonance. Instead of exploring, users retreat.

When a Vietnamese coffee chain launched a “Holiday Coconut Cold Brew” campaign, we matched their pre-roll ad’s rustic, woodgrain aesthetic with a mobile-first landing page featuring animated steam, festive icons, and a one-tap “Try Now” button. Result? A 32% increase in mobile conversions during the campaign week, and bounce rate dropped by 47%.

2. Speed That Doesn’t Make You Yawn

Your YouTube pre-roll ad might be a cinematic masterpiece, but if the landing page takes longer than two seconds to load, your audience is already gone. Probably off to rewatch cat videos. Speed isn’t just a technical metric — it’s a make-or-break moment. 

At Dicom Interactive, we treat speed as a UX superpower. We optimize for sub-2-second load times, especially on mobile, where attention spans are shorter than a TikTok trend. Our CTAs are bold, buttons are thumb-friendly, and checkout is a breeze. Because nothing kills buying intension faster than a spinning wheel.

Why Speed Matters

+    53% of mobile users abandon a site that takes more than 3 seconds to load (Google research).

+    A 1-second delay in page load time can reduce conversions by up to 20%.

+    Fast-loading pages are not only better for UX—they also rank higher in search and perform better in ad quality scores, reducing your cost-per-click.

In short: speed = trust = conversions.

For our client who ran a YouTube ad for “Spicy Seaweed Chips” holiday bundle, we built a lightweight microsite optimized for mobile-first performance, lightning-fast delivery, and a one-page checkout. Bounce rate dropped by 47%, and cart abandonment fell below 10%, average session time increased by 2.3x as buyers browsed more and bought more.

During the holidays, users are in a rush. They’re shopping between meetings, booking trips during lunch breaks, and ordering gifts while standing in line. If your funnel isn’t fast, it’s forgotten.

That’s why we bake speed into every layer of the funnel — from code to content, from ad click to checkout. Because when it comes to holiday campaigns, you don’t just need to be good — you need to be fast and festive.

3. Mobile-First, Always

Most video views happen on mobile phones, often with one thumb. Our designs are thumb-friendly, swipe-savvy. At Dicom Interactive, we design for tap, swipe, and scroll, not click-and-drag, not pinch-to-zoom. We don’t just design for mobile — we design on mobile, with mobile, and for mobile-first behavior. We also integrate mobile wallets and social logins to reduce friction. We build for the small screen with big impact.

Why Mobile-First Isn’t Optional

+    Over 70% of YouTube watch time comes from mobile devices (YouTube internal data).

+    Mobile users are 5x more likely to abandon a task if a site isn’t optimized for their device (Google).

+    Mobile-first design increases conversion rates by up to 67% compared to desktop-first layouts adapted for phones.

One of our favourite projects is the one for a bubble tea chain’s festive campaign that featuring a “Spin the Straw” game in their app — users who click the ad can instantly spin for a discount. Our flawless execution resulted in a successful gamified UX and smooth mobile wallet checkout for instant redemption that led to a 3x increase in app installs and a 22% boost in repeat orders. 

For Dicom Interactive, building a mobile-first is a default — not an afterthought. Because in a world where the first impression is often made on a 6-inch screen, small screens deserve big thinking.

4. Emotionally Intelligent UX

Don’t just design interfaces — design feelings, because people don’t just click with logic — they click with feeling. Micro interactions, animations, and copy that echo the emotional tone of your ad keep users engaged and invested. Think “Add to Cart” turning into “Add to Sleigh,” or snowflakes falling gently as the user scrolls. Or a festive UI touches like delivery countdowns (“Arrives before Christmas Eve!”) reduce anxiety and increase purchase confidence — especially in F&B where freshness and timing matter.

Why Emotion Matters

+    Emotionally resonant design increases user engagement by up to 70%, according to Nielsen Norman Group.

+    Microinteractions and animations improve task completion rates by making interfaces feel more intuitive and rewarding.

+    Emotional consistency between ad and funnel builds trust, which is especially critical in F&B and travel — industries where timing, freshness, and reliability are everything.

In short: emotion drives action. And we design for both.

For a boutique travel agency, our funnel for their YouTube pre-roll ads turned festive daydreams into paradise with a surge of booked getaways. We designed a mobile first landing page with real time villa availability, “Snow free holidays” theme with animated palm trees, added a countdown to booking deadlines and “gift a trip” options, and a lovely “Thank You” animation after checkout. With a seamless UX and real-time inventory sync, our landing page delivered a 38% lift in bookings.

At Dicom, we design emotionally intelligent funnels that don’t just convert — they connect. Because when your interface feels like a continuation of your story, buyers don’t just click — they commit.

5. Seamless Checkout & Inventory Sync

Nothing ruins holiday cheer like “Out of Stock” after a click. Your YouTube ad just convinced someone to buy your limited-edition “Festive PhoFlavored Chocolate Chips”. They click. They are excited. They are ready to checkout. But then — bam! The product is out of stock, the price is wrong, and the payment gateway feels like a maze. That’s not just a missed sale—it’s a broken promise.

Our backend integrations ensure that what buyers see is what they get in your funnel, with right prices, and a payment gateway that is smoother than a jazz solo. Our payment APIs and inventory integrations make it happen. We sync inventory systems, payment APIs, and delivery slots in real time, and checkout flows that convert like clockwork.

A funnel that updated stock levels dynamically based on warehouse data and customers could see “Only 3 tins left!” in real time. That creates urgency and trust. The result? Our funnel contributed to a 60% sell-through rate in the first 48 hours for a gourmet cookie brand’s holiday campaign.

How Dicom Makes It Seamless

+    Inventory Sync: We connect directly to your stock or booking system — whether it’s Shopify, WooCommerce, or a custom ERP.

+    Payment APIs: We integrate with local and global gateways — MoMo, ZaloPay, Stripe, PayPal, VNPay, you name it.

+    Delivery Logic: For F&B, we sync delivery slots and cutoffs. For travel, we sync booking calendars and confirmation flows.

+    Dynamic Pricing: We support flash sales, bundle discounts, and festive promos — all updated in real time.

During the holidays, urgency is high and patience is low. If your funnel doesn’t deliver instantly and accurately, users bounce. That’s why Dicom builds backend systems that hum quietly but powerfully — so your festive campaign doesn’t just sparkle, it sells. From ad click to checkout confirmation, we make sure every step is synced, smooth, and sale ready.

Real Results, Real Fast

We have helped brands:

+    Increase post-video conversion rates by up to 40%

+    Cut bounce rates in half with emotionally aligned landing pages

+    Boost mobile checkout completion with frictionless flows

And we do it with thoughtful design, clean code, and a genuine love for what we build.

Why Dicom Interactive?

We don’t just build funnels — we build experiences that convert, delight, and scale. We build eCommerce platforms, mobile apps, and software systems that don’t just work — they woo. From developing a mobile app for a milk tea empire, building a checkout system for a craft beer brand, or designing a YouTube-to-cart journey for a snack startup, we bring the tech, the taste, and the tinsel. And when it comes to video-driven funnels, we know how to keep the party going long after the ad ends.

Don’t Let Your Ad Be a One-Hit Wonder

When  your YouTube pre-roll or TVC is getting clicks, don’t waste them. Your ad deserves a funnel that’s just as fabulous. Let Dicom Interactive turn your clicks into customers — and your customers into fans, and maybe even a few love letters.

About Dicom Interactive

Dicom Interactive is one of the top boutique software development with offices located in Ho Chi Minh City – Vietnam and Melbourne – Australia, with over 15 years of experience in the business.

We have been working on a variety of projects across the continents, with focus on digital marketing, education, transportation, entertainment, game, healthcare, insurance, food & beverage, automobile, and travel industry. We can provide IT services for your Digital Marketing strategies and improve your business. You can check for our Service and Portfolio here.

If you need help with any services beside Graphic Design, you can contact us for a free consultation on defining your scope as well as the required workforce for your project. 

Dicom Interactive